Transforming the Promotional Content Review process

Transforming the Promotional Content Review process

The life sciences industry is undergoing widespread digital transformation — so why has its promotional content review process been left behind?  In life sciences, the traditional model of creating a single campaign delivered face-to-face by a sales rep is...
How AstraZeneca has streamlined its R&D approach

How AstraZeneca has streamlined its R&D approach

The process from research to commercialisation for new medical treatments is changing with pharmaceutical giant AstraZeneca leading this transformation, as it outlined at last weeks Veeva R&D and Quality Summit Connect EU. When you’re a multinational...