How AstraZeneca has streamlined its R&D approach

How AstraZeneca has streamlined its R&D approach

The process from research to commercialisation for new medical treatments is changing with pharmaceutical giant AstraZeneca leading this transformation, as it outlined at last weeks Veeva R&D and Quality Summit Connect EU. When you’re a multinational...
Digital is reinventing the critical role of the rep

Digital is reinventing the critical role of the rep

Covid-19 reveals how important field reps will be to driving digital adoption Every pharmaceutical company rapidly shifted to digital over the past year so their field teams could stay connected with doctors during the pandemic. From virtual meetings to email, digital...